About Us

Meet our VIPs.

Rainbow is unique in that we are still managed by the leader who founded the company many years ago, we have remained true to the goals and principles we established for our company in the beginning, and our organization is supported and managed by loyal and dedicated individuals, many of whom have been with our companies for ten, twenty, or thirty years. These are intangibles that often make the difference between a project that runs smoothly and pleasantly, resulting in a winning product in the end, and one that flows from one disaster to the next.

  • Judi Coffey

    Judi Coffey

    Chief Executive Officer

    As co-founder and principal of Rainbow Educational Concepts, Rainbow Creative Concepts, and Robert-Leslie Publishing, Judi Coffey has led top creative, authorship, and instructional design teams for more than 30 years. As a master educator and recognized business leader, Judi’s vision has always been to imagine, create, and improve educational products to make them inspiring, successful, and accessible for all children. She sees Rainbow’s larger role as an opportunity to transform content and thus education for future generations. She knows that collaboration through strategic partnerships is the most effective way to reach these goals. Judi sets the vision, strategy, values, and direction for her companies and builds the partnerships that will contribute to and implement this mission.

    Linkedin

  • Brian-Smith-Headshot-BW-2

    Brian Smith

    President and Chief Operating Officer

    A proven leader in developing educational materials in all subject areas across all grade levels, Brian Smith oversees all operations and administrative functions for Rainbow. Brian functions as the key liaison between editorial, design, production, technology, and manufacturing personnel on the creation of basal and supplemental products. He manages both in-house and freelance staff; maintains budgets, schedules, and contracts; and coordinates strategic planning with sales and marketing. Brian has 20 years experience supervising the creation of instructional materials for standards-based adoptions. He works closely with Rainbow’s client-partners on the development of creative workflow solutions for print, digital, and hybrid components. Brian joined Rainbow in 1995. He holds a Master of Science Degree in Mass Communication.

    Linkedin

  • Christina Rodriguez

    Christina Rodriguez

    Publisher and Executive Vice President

    Christina Rodriguez has extensive training and experience in the areas of Guided Reading, ESL, Assessment, and Common Core State Standards product development. As Publisher and Executive Vice President, Christina works closely with Rainbow’s client-partners on all aspects of the publishing process including market research, prototype development, focus groups, and content development. Christina also leads and develops internal and freelance staff to help shape and execute engaging, quality content based on sound pedagogy. For nearly 15 years, Christina has been contributing to the development of highly engaging and industry leading learning materials. Prior to joining Rainbow, Christina taught first grade, Reading Recovery, and worked as a freelance writer. Christina holds a Bachelor of Science degree in Elementary Education from Texas A&M University, Reading Recovery Certification, and a Master’s Degree in Education from the University of Connecticut.

    Linkedin

  • Susan Light

    Susan Light

    Senior Editor

    Susan Light is a seasoned professional with nearly 15 years of writing, editing, and project management experience in the educational publishing industry. She has expertise in project management, editing, writing, concept development, and various phases of the creative process. She is particularly skilled at working successfully with team members, leading large teams of writers and editors through project completion, and forging positive relationships with clients. Susan is adept at creating top-quality content under strict deadlines and parameters. Prior to joining Rainbow, she worked as a journalist covering educational issues for public schools and higher education. Susan holds a Bachelor’s Degree in Journalism with a minor in English.

    Linkedin

  • Mark Ondrla

    Mark Ondrla

    Director of Assessment

    Mark Ondrla has 13 years of experience in educational publishing developing quality materials for the K–12 and Adult Education markets. He has extensive experience in the areas of assessment and ELA instruction. Mark is adept with managing teams of internal and freelance writers and editors to help create high quality, standards-based instruction that meets the guidelines and needs of Rainbow’s client-partners. As Director of Assessment for Rainbow, Mark manages CCSS aligned assessment projects for many clients, including Riverside, Scholastic, and AIR. Prior to coming to Rainbow, Mark worked at McGraw-Hill Education where he developed print and digital materials for ELA instruction and assessment. He has a BA in English from Marquette University in Milwaukee, Wisconsin.

    Linkedin

  • Laura Fischer

    Laura Fischer

    Supervising Editor

    With 15 combined years of editorial and classroom experience, Laura Fischer brings both an editor’s eye and a teacher’s insight to her work at Rainbow. Her understanding of pedagogy and educational best practices combines with her knowledge of the publishing process to create high quality, standards-based content that adheres to client specifications. Laura has written, edited, and supervised the development of a variety of program components at all grade levels. Laura has extensive experience in middle school content development, ELL and ELA instruction, assessment design, teacher guide development, and CCSS. Prior to joining Rainbow, Laura worked for Heinemann-Raintree Publishing (now Capstone Classroom) and as a middle school ELA teacher in an award-winning, nationally recognized school district. Laura holds a BA in English from Michigan State University and an MA in Education from DePaul University.

    Linkedin

  • Diane Becker

    Diane Becker

    Print and Production Coordinator

    Diane Becker has 30 years of experience in the publishing industry. Prior to joining Rainbow, she was Art Director for the United States Golf Association, where her responsibilities included overseeing the design and production of Golf Journal, USGA’s national publication, as well as providing photographic services for the USGA. Diane also worked for Quebecor as Customer Account Manager. Since joining Rainbow in 2002, she has been a liaison between Rainbow and product manufacturers to a wide variety of printing companies, both domestically and abroad, to ensure competitive pricing, quality products, and on-time delivery. Her responsibilities include coordinating and monitoring the production process of all Rainbow projects, from design to printing, including photography and image management. Diane holds a Bachelor of Arts Degree in Communications from the University of Arkansas.

    Linkedin

  • Matt Lemmons

    Matt Lemmons

    Creative Director

    Matt Lemmons has been working in the educational publishing industry for more than 25 years as a graphic designer and illustrator. He has developed the design of educational programs in a variety of subject areas across all grade levels. He is proficient with the prototyping and design of leveled readers and corresponding teacher materials. Matt manages in-house illustration, page design and layout, and image tracking as well as coordinating with freelance art and design staff. He has a Bachelor of Science in Graphic Design from Arkansas State University, and has pursued continuing education in page design, proofreading, and image editing. Matt became a part of the Rainbow team in 1987.

    Linkedin

  • Sherry Tuseth

    Sherry Tuseth

    Editor and Image Manager

    Sherry Tuseth has worked in educational publishing for nearly 25 years. She is experienced in concept development, writing, editing, and photo management. Areas of expertise include elementary math and science; elementary and middle school social studies; and reading/language arts. Her specialties also include writing fiction and non-fiction leveled readers. At Rainbow, Sherry has served as Special Projects Coordinator and has been a creative force in helping develop new projects and publications. Prior to working at Rainbow, Sherry worked as a television producer and university instructor. She holds a Master of Science Degree in Mass Communication with a secondary emphasis in Education from Arkansas State University.

    Linkedin

  • Pam Petrek

    Pam Petrek

    Digital Publishing Manager

    Pam Petrek has extensive experience working in educational publishing. She has been a part of the Rainbow staff for more than 25 years. Pam is proficient in client authoring tools, client content management systems, creating Word templates, formatting and tagging files for production, and scheduling and tracking components of large projects. She is a highly qualified proofreader and copyeditor. Pam understands the entire scope of the publishing process from the creation of manuscript to the release of final files to the printer. Pam has attended numerous training workshops and seminars over the years targeted to the educational publishing industry.

    Linkedin

  • Christy Rothgery

    Christy Rothgery

    Office Manager

    Christy Rothgery has been with Rainbow for nearly 30 years. Initially her role included clerical work, data entry, copyediting, and page layout. As Rainbow grew, office management duties became the focus of her work. Christy is now largely involved with company record keeping, payroll, taxes, purchasing decisions, and various other responsibilities associated with the daily demands of a busy and productive office. Christy has a Master’s of Rehabilitation Counseling.

    Linkedin

What our fans say about Rainbow

  • “I want to thank you, Judi, for creating a company that is so lovely to work for. Not once did I ever have a complaint or concern regarding Rainbow. Thank you for having such high standards of excellence. . . .”

    Cynthia L. Sleeth, freelance writer
  • “. . . I truly feel that Rainbow is extremely special in the way all members of the staff work together so cohesively and in such a willing manner.”

    Jan Goldberg, freelance editor
  • “. . . It has been a true privilege to work with your company. The care given to organizing and supporting the projects is outstanding.”

    Joyce McGreevy, trade book author
  • “I am enjoying the writing assignment and working with the Rainbow staff . . . Brian sets such a positive tone and is a very effective manager. Thanks for contacting me for this project.”

    Diane Altman, freelance writer
  • “For me the difference has always been the people. I notice the in-house Rainbow staff have a good attitude. They stay positive with clients and freelancers and do not let stress run the show.”

    freelancer and long-time Rainbow contributor
  • “. . . Bottom line: Rainbow has the people who know how to get the job done, and they have the resources to do it!”

    freelancer and long-time Rainbow contributor
  • “. . . I find the staff at Rainbow incredibly sharp, congenial, and effective in how they work.”

    freelancer and long-time Rainbow contributor