Rainbow is a full-service creative development company, specializing in total project management, creative services, and product development. By forming strategic partnerships with the highest caliber design, technology, manufacturing, and language translation groups in the industry, Rainbow has the ability to offer our clients end-to-end project solutions for all components, print and digital.

Product Ideation

Bring us in early! We can help with prototypes, market analysis, competition studies, and focus groups. Let us help you take your seedling of a brilliant idea and grow it into something remarkable. Here at Rainbow, we have 30 years experience developing innovative learning resources from the ground up:

• prototypes
• component charts
• scope & sequences
• writers’ guidelines
• schedules and workflows
• budgets
• market research
• competitive analysis
• white papers
• templates
• literature searches
• standards analysis

Full Service Product Development

Rainbow offers end-to-end project solutions for all components, print and digital. Our comprehensive “soup to nuts” services begin with the assembly and management of a stellar team of professional resources selected specifically for their expertise and capability to contribute to your project in a targeted and efficient capacity. All content for your program will be created and developed by skilled writers, editors, and instructional designers in the U.S. Offshore resources for mechanical production and printing tasks are employed judiciously to realize cost and time savings without jeopardizing program quality.

Common Core Instruction

We are experts in the analysis, tracking, and development of CCSS-aligned instruction and assessment. In the ever-evolving landscape that is educational publishing, Rainbow’s development team makes it their job to stay on top of the latest research and findings so they can bring their in-depth knowledge and understanding to your projects.

Next Generation Assessment

We are well versed at developing standardized test items and passages aligned with PARCC and SBAC. The Rainbow Assessment team has worked collaboratively with program authors, research institutes, assessment publishers, individual states, and assessment curriculum specialists to conceptualize, plan, and create assessment materials. Our team is comprised of assessment experts in their respected fields of study. We have extensive experience with ideation, conceptualization, and development of literary and informational passages for GK–G12 as well as the corresponding items.

All passages and items are aligned with individual state standards and Common Core State Standards. Our team determines standards alignment, item types, DOK levels for items, and difficulty levels of each item. The Rainbow Assessment team is proficient with developing content and art in our client’s proprietary content management systems.

The following list highlights the range of item types we have developed across the content domains of English Language Arts, Mathematics, and Science:

• selected response
• constructed response
• machine-scored constructed response
• extended response
• essay
• performance task
• multi-select
• drag and drop
• grid items with scoring logic
• equation
• hot text items

eBooks, Apps, Music, Video

We pride ourselves on creating engaging and pedagogically sound digital learning products for school and home. At Rainbow, we recognize that an online curriculum is not simply a print product produced digitally, nor is it a conglomeration of bells and whistles. The digital world offers opportunities to provide instruction and content in remarkable new ways that maximize student engagement, teacher enthusiasm, and learning success.

Total Project Management

No project is too large or too complex for our team of experienced project managers. For the planning, creation, development, and delivery of your project, Rainbow can act as the lead management partner and the liaison and hub of all activity between and among your internal staff, program authors, and our team, as well as additional suppliers and resources, such as printers, photographers, illustrators, designers, licensing and permissions departments, and more.

Meticulous tracking, monitoring, and reporting of status, resources, images, content, permissions, schedule, and budget throughout the project are always managed by Rainbow’s experienced team.

Design and Production

Our team of talented designers, illustrators, and photo researchers bring all the colors of the rainbow to each and every project. Rainbow offers a full range of design and production services:

• prototype design
• production design
• production templating
• style sheet creation
• photo research
• illustration
• art direction
• interior design
• cover design
• production
• tech art/iconography/maps
• production direction/supervision
• imaging (Photoshop work and color correction/conversion)
• QC
• file pre-flighting
• pdf file production

Translation Services

Rainbow offers our client-partners full translation services in many languages. With our team of expert translators and multilingual editors, we can offer full project management, translation, editing/reviewing, and transcription. Here is just a sample of our ever-growing list of languages for which we provide these services:

• Arabic
• Chinese
• Farsi
• French
• Gujarati
• Haitian Creole
• Hmong
• Italian
• Japanese
• Korean
• Portuguese
• Russian
• Spanish
• Tagalog
• Ukrainian
• Urdu
• Vietnamese

Readabilities and Text Leveling

We provide accurate English and Spanish readability measures for GK–G8 leveled readers in all content domains. Depending on your specific project needs, our expert team can deliver dependable readability scoring for any of the following:

• Guided Reading, Fountas & Pinnell
• Reading Recovery
• Descubriendo la Lectura (DDL)
• DRA; EDL, Spanish DRA

Our readability team is led by Christina Rodriguez, Rainbow’s Executive Vice President, who is a certified Reading Recovery teacher and Guided Reading expert. Her handpicked team is comprised of Reading Recovery teachers, Descubriendo la Lectura teachers, Guided Reading experts, and Literacy Facilitators. Real world classroom experience combined with extensive text leveling abilities ensures consistent and accurate measures every time.

Complete Editorial Services

From content writing to cold reads, Rainbow expertly handles all of your editorial needs. We’ll make sure that all of your i’s are meticulously dotted and all of your t’s are precisely crossed. Our complete package of editorial services covers everything you’ll need on your anything but typical project:

• content writing and editing
• copyediting
• proofreading
• fact-checking
• indexing
• literature searches
• correlations
• page proof reviews
• cold reading