Rainbow conceptualized and developed, from beginning to end, all components of this K–8 Art Program for Texas adoption. Our team planned and created the initial concepts, organized focus groups, and revised to final prototypes the Student Editions, Teacher Editions, Fine Art Prints, and all Ancillaries. Rainbow was responsible for editorial development, design, art, photography, and production through delivery of final files to printer. We managed a team of content experts and art teachers, three outside design groups, two production companies, several photographers and photo researchers, as well as hundreds of illustrators.
This program included more than 11,000 pages and over 5,000 images—fine art, photography, and illustration. Rainbow tracked and managed all images in Scott Foresman’s image tracking system. The Student Editions totaled nearly 2,500 pages, and Teacher Editions totaled more than 7,500 pages. In addition to quality control, Rainbow managed and monitored all budgets and schedules. This project was completed on schedule and on budget. Scott Foresman Art achieved its goal of Texas adoption.