For Scott Foresman Art ©2005, Rainbow provided full-service product development for all components, Grades K–8: Student Editions, Teacher Editions, Instructional Prints, Fine Art Prints, Fine Art Transparencies, Student Rubrics and Assessments, and Fine Art Gallery Software. Rainbow’s services included: conceptualization, planning, prototypes, market research/focus groups, editorial, readabilities, design, production, photography, photo research, art searches and permissions for more than 5,000 images, illustrations, image management, evaluation of third-party products, fact checking, and correlation to Texas and national art standards.
For Art Express ©1998, Rainbow provided ideation and planning services, including prototype creation, as well as complete editorial and design development. Our team developed the following Grades K–2 components: Teacher Guides, Pupil Editions, Big Book, Art Prints, and Bibliography. Other services included indexing and correlating to Texas standards.
Rainbow developed Music Makers Activity Cards ©2008 as a set of integrated, standards-based outdoor activity lessons for PreK–Grade 5. Development of this set of Activity Cards and corresponding User’s Guide included the following services: conceptualization, planning, editorial, illustrations, design, production, packaging, manufacturing, and printing.
In partnership with Capezio Ballet Makers, Rainbow developed Ballet, Tap, and All That Jazz! ©1998 as a resource for dancers, ages 10 and up, as well as their teachers and parents. Full-service product development included: market research, ideation, editorial, art, design and production, photography, photo research, marketing, promotion, sales, and distribution.